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One Second Theater...

Not sure how many people know this, but every one second on TV is made up of 30 frames. TV is really just a bunch of still images that change at a high enough speed to make it look like its physically moving. So 30 images show on the screen per second, which is why it looks like its moving.

Anyway, GE, got an idea to use one second (or 30 frames) to create an show inside there commercial. They call it "One Second Theater". The idea is that anyone with a DVR (Digital Video Recorder) can record their commercial, and then using the feature where you step forward frame-by-frame you watch the show.

So I had the fortune of recording a show where they had one of there commercials with the "One Second Theater". It was fun to watch there little show in the commercial which I must say is a major departure from normal advertising methods.

If anything I am very critical of adverting, which I am sure you noticed in my post a few days ago about Verizon. Ad's are very weird and strange things in that they are trying to sell us something, but at the same point, we don’t want them to be in our face. This is why the Superbowl is so big when it comes to commercials. A commercial is 30 seconds of time (for the most part) and in that 30 seconds you have to get my attention, keep it, and then sell me your product or service.

So now do not worry. Just cus you don’t have a DVR or you happened not to catch one of these special GE commercials with the "One Second Theater" does not mean you can’t watch it. GE has setup a website http://www.OneSecondTheater.com where you can not only watch the "One Second Theater", but you can also see how they work as if you had recorded it on a DVR.

Anyway, I found this really fun and I must give credit to GE for the idea.

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Kevin Murray

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